With generative AI technology having advanced far enough to allow users to create hyperrealistic videos, GetHookd has released its latest guide to help performance marketers and e-commerce brands produce effective video ads and avoid common pitfalls that can reduce engagement. The GetHookd team also explores the latest AI-powered video generation tools and how they can streamline competitor research and creative workflows.
For more information, please visit https://www.gethookd.ai/
Generative AI is widespread in the use of video ad creation. In one survey by the Interactive Advertising Bureau, 86% of buyers of generative AI programs or services reported that they planned to use them to build video ads. SMBs are projected to benefit most from the technology, as it allows them to create high-quality videos quickly, reducing the need for more expensive production teams.
GetHookd’s guide adds that traditional user-generated content and video production are limited by creator capacity and staffing and studio requirements, but generative AI can bypass these limitations, enabling marketers to produce dozens of videos, even without a single camera.
While realistic AI content is known to drive engagement, GetHookd says that users must pay attention to generation accuracy, as consumers are becoming increasingly aware of fake content. Videos that look or sound unnatural can trigger a neurological response called the “uncanny valley effect,” prompting instinctive unease in viewers that may cause them to unconsciously disengage with the content before receiving the brand’s message.
However, marketers can avoid this pitfall both by using powerful video generation tools and following concepts and formats that are optimized to be engaging. GetHookd offers such tools on its platform, which allows users to filter over 65 million ads across social media networks by niche, format, and performance. The platform can also be used to track competitors’ highest-performing ads and automatically transcribe existing scripts or generate new ones designed for conversion.
Additionally, video ads created on GetHookd can be saved permanently and reused or edited even once the campaign stops running. When combined with the platform’s creative analyzer tool, which enables users to identify their top-performing videos, marketers can receive detailed insights into which angles and concepts work well and use these for future campaigns.
Interested parties can learn more by visiting https://www.gethookd.ai/
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